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Dawn & Swiffer brands partner with Reese Witherspoon’s Hello Sunshine to create “Home Eq[uity]” curriculum for educators and influencers.
January 24, 2023
By: Christine Esposito
Editor-in-Chief
Despite making up more than half of the labor workforce, women today are still responsible for the majority of chores at home. The chore gap is real. Two high-profile cleaning brands from Procter & Gamble want to help change the status quo. In partnership with Reese Witherspoon’s Hello Sunshine media company and New York Times best-selling author Eve Rodsky’s “Fair Play,” P&G Home Care is excited to introduce “Home Eq[uity],” an educational initiative designed to close the chore gap...
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